The Blume Edit

Kim Haberley on Facelifts at 37, Building Boho Blonde and The 10 Year Hustle Nobody Sees

Kim Haberley started Boho Blonde in her garage and spent a decade of 12 hour shifts and seven day weeks building one of the strongest personal brands in Australian hair. She talks about growing up in the country, becoming a mum at 20 and why resilience matters more than knowledge. Kim also talks about trying filler first, and why she puts the change in her face down to stress rather than weight loss.

Backing Yourself Before You Are Ready: Hatem on The Blume Edit with Kia Jonasson

Kia Jonasson, Registered Nurse · AHPRA NMW0002154043

Hatem, the name behind @hairbyhatem, left Perth for Sydney and built one of the most recognisable personal brands in the Australian hair industry. He talks about backing himself before he was ready, a surprise dream client in Bindi Irwin and why Dubai or the US could be next. Hatem also gives his honest take on too much filler, from cheeks to lips.

Sarah Emilia Opens Up About Beauty, Confidence & Life Online

Sarah Emilia started cutting hair in a garage before she qualified, then went from no audience to a million followers online. She talks about the video that changed everything, launching the Be Seen event and the biggest mistakes salon owners make online.

Eythan Yeoh on Korean Skincare, Brand Trips & Quitting Finance for Fashion

Eythan Yeoh swapped M&A finance for full-time content after being made redundant in 2025, and has since worked on Uniqlo campaigns in Queenstown. He talks about his contemporary menswear style, inspiration from Korea, Japan and Vietnam, and his upcoming fashion label, Ahkor.

Yana Marks: Doing It Her Own Way

Yana Marks, known online as Sydney Plumber Chick, won Love Island Australia 2025 with her ex-boyfriend Kai after he walked into the villa as a bombshell. She talks about finishing her plumbing apprenticeship, building Trade Chicks and standing up for women in trades. Yana also shares the one beauty treatment she will always invest in: Botox.

Skye Wheatley on Fox Eye Surgery, Jungle Fears & Being Brutally Honest Online

Skye Wheatley talks about a decade in the public eye, from Big Brother 2014 to winning I'm a Celebrity... Get Me Out of Here! in 2024. She speaks openly about online bullying, trolls targeting her kids, her ADHD and raising Forrest and Bear. Skye is also open about liking to get work done and her love of filler.

Brooke Vulinovich: Building, and Owning It

Entrepreneur, content creator and keynote speaker Brooke Vulinovich talks about building a magnetic personal brand and the bold pivots behind it. She shares the story of launching Social Club, taking it global and adapting her business to changes in her personal life.

Brianna Throssell - Resilience, Identity & Life After Sport

Retired Olympic swimmer and Perth local Brianna Throssell talks about stepping away from a life built around elite sport. She shares how she has rebuilt her identity after retirement, the pressure of perfection and what she has learned about health and wellness now she has time to slow down.

The Best Bits of The Blume Edit

This special episode rounds up the best moments from season one of The Blume Edit, with Carina Mirabile, Amy Zempilas, Anneli Maley, Krissy Bertone, Dr Vij Vijayasekaran and more. It's an easy catch-up for new listeners and a good re-listen for day-one fans.

Behind the Brand: Kia, Founder of Blume Aesthetics

Kia Jonasson, Registered Nurse · AHPRA NMW0002154043

The founder of Blume Aesthetics takes the guest seat in this special episode. She talks about starting the clinic, opening a second location, building a team and why she launched The Blume Edit.

From Medicine to the Mic: Dani Enli’s Story

Dani Enli left a career in medicine to chase music, and her work has already caught the attention of SZA and Swae Lee. She talks about betting on herself, producing her own sound and turning creative risks into real recognition.

Chaos, Confidence & Carry-Ons: Life with Karly Fisher

Content creator and traveller Karly Fisher talks about joining Travel Guides and what filming the show is really like. She shares the reality of being constantly online, how she sets boundaries and the rituals that keep her grounded between flights.

Anneli Maley: Power, Pressure & Playing Bigger Than the Game

Anneli Maley, professional basketballer and Perth Lynx/Wildcats athlete, talks about the mindset it takes to compete at the top and represent Australia. She opens up about identity and mental health, college life in the USA and growing up with a high-performance parent.

Miranda: Building a Brand That Doesn’t Blend In

Miranda Brady, co-owner of overnight oats brand Made Monday, talks about building a wellness business from the ground up. Fresh from her Italian wedding, she shares how she stays motivated making endless content and runs a blind flavour challenge.

From MAFS to Real Life: Carina Speaks Out

Carina Mirabile, one of the most memorable faces from Married at First Sight, talks about life after the show, including that infamous wall-punch moment. She also shares where she is now with family and career, the story of her fashion label and a cheeky round of This or That.

The Aesthetic of Strength: Bodybuilding and Beyond with Jordan Madaschi

Jordan Madaschi, IFBB Pro and Mr. Australia champion, started lifting weights in a Perth gym and went on to compete on the international stage. He talks about the discipline behind competitive bodybuilding, the mental side of peak performance and his coaching philosophy.

Jamie-Lee Thomson on Aesthetics, Empowerment & Education

Perth's Jamie-Lee Thomson talks about moving from registered nursing into the aesthetics industry and building One Clinic. She shares how she built a loyal client base and the mindset needed to thrive in a fast-paced, high-trust industry.

What It Takes: Onyinyechi on Passion, Pressure & Perth Glory

Onyinyechi Zogg, a rising talent at Perth Glory, talks about life on and off the field and the discipline it takes to play football at a professional level. She shares the highs and challenges of elite competition and what it means to inspire the next generation of women in sport.

No Gatekeeping: Your Top Questions, Answered

In this special listener episode of The Blume Edit, Kia Jonasson answers the questions the audience sent in. She talks about how Blume started, the business lessons along the way, dealing with burnout and her favourite episodes so far.

Kia Jonasson, Registered Nurse · AHPRA NMW0002154043

Amy Zempilas on Wellness, Small business, Self Care, Sobriety and Finding Strength in Midlife.

Perth media personality Amy Zempilas talks about motherhood, identity and reinventing yourself in midlife. She shares how she started a pre-loved luxury fashion business, her path to sobriety and how she keeps redefining what success looks like for herself.

The Edit with Edward: Curating Style for the Modern Muse

Edward Maradona went from breakdancing to founding Cabinet Noir, Perth's cult-favourite streetwear store. He talks about how culture and curation shaped the business, the fine dining approach to customer service and why personal style is about much more than what you wear.

From Love Island to Building a Brand: Krissy Bertone

Krissy Bertone, content creator, former Love Island Australia cast member and co-founder of Bertone Swim, talks reality TV and building a business in the spotlight. She takes us behind the scenes of Love Island and explains how she balances creativity with market demand when designing swimwear.

Dr. Vij Vijayasekaran: The Quiet Strength of Surgery

Dr Vij Vijayasekaran talks about his early training in Australia and Toronto and his role as a first responder during the 2002 Bali bombings. The conversation covers reconstructive surgery as a field, the emotional weight of patient care and what it means to lead with skill and compassion. He also talks about his weight loss patients and whether the trend in weight loss drugs has changed what people ask for.

Chyna Johnson on Strength, Self-Belief & Showing Up

Fitness coach Chyna Johnson, founder of Train With Confidence, shares her own story with body image and building strength from the inside out. She talks about creating a space where women feel seen and supported, and the mindset shift that changed everything for her.

Aniella Leeks: What It Really Takes to Grow in the Aesthetics Industry

Aniella Leeks, former owner of Laser Clinics Joondalup and now Business Development Manager at Fresh Clinics, talks about the real business side of the aesthetics industry. She shares the highs and hard truths of owning a clinic and what separates the good from the great.

Lauren Dunn: Healing, Hustling & Living Out Loud

Lauren Dunn, entrepreneur and one of the most talked-about names in the Australian digital space, talks about life after reality TV and the pressure to keep evolving. She also compares life in Perth and Sydney and explains how she built a brand that goes deeper than what's seen online. Lauren also shares why Botox is the one beauty habit she will never give up, and why she is moving away from filler.

Matt Jones - A Surgeon’s Truth in a Filtered World

Dr Matt Jones is a Perth-based plastic surgeon who has built a reputation for keeping it real in his field. He talks about his career, the pressure to look perfect and how social media has changed the way people see themselves. He also gives his view on preventative Botox and how it has gone from unusual to standard.

Between the Spotlight & the Strategy with Bree Conte (Bree Connor)

Bree Conte is the founder of Now Socials Co and a model who built her social media agency from the ground up while keeping her modelling career going. She shares what it takes to run a full-scale agency and stay ahead in a fast-changing digital space.

Awhina Rutene - MAFS & The Power of Choosing Yourself

Mum and content creator Awhina Rutene, one of the most unforgettable personalities from Married at First Sight Australia, talks about life after the show. She opens up about public scrutiny, single motherhood and finding her identity outside reality TV.

Milly Turley - Building Velocity & Owning Your Spotlight

Milly Turley launched Velocity Activewear from a spare bedroom and has since opened stores in Perth, Melbourne and Sydney. In the very first episode of The Blume Edit, she talks business growth, building a team and what it really means to live in the public eye.